The Idea Machine

The Idea Machine, also known as TIM (the friendly brain), is a digital school resource currently helping 250+ UK schools, both students and teachers, quickly think up creative ideas from randomly generated briefs.

Each brief includes a User, Industry and Sense to be considered, but how many possible brief combinations do you think are available? Hint: if you did 4 a day for a year, you would still have some left over to think about.

Users only have 60 seconds to answer each brief and once time is up, there is a little reward waiting for them.

One student's idea: ELDERLY + RETAIL + SMELL = Shopping aisles that are scented with products sold in the shop, for sight impaired elderly people.

What will you come up with?

Project credits

  • MidnightWebsite development