Swim Generation

Speedo’s global corporate social responsibility project, Swim Generation, will have a lasting impact on drowning prevention – generation after generation. The aim of having Swim Generation projects across 25 countries by 2025.

Helping launch the brand from scratch for Speedo staff and targeted partners. From creating the visual identity, use of photography, printed materials, brand guidelines and how the brand exists in physical space.

Our Creative Director Paul led the design of Swim Generation for Pentland Brands.

Project credits

  • Jon HerbertDesign
  • Phil ArthurFilm