Arts and Culture

Arts and Culture’s mission is to ‘activate creativity’. They lead and support projects, programme events, offer guidance, deliver training and care for fine art collections.

We first ran brand strategy and brand identity workshops with all key stakeholders to develop how the organisation positions itself, define the audiences they’re speaking with and generating multiple brand identity concepts. We also created their tone of voice, comprising of three distinct characteristics – inquisitive, clear and genuine.

The new brand is built around the concept of continuous process, activity and iteration – showing that activating creativity never stops. The core logotype is complemented by its ‘alter ego’ graphic version that influences how the wider identity comes to life. Design templates and full brand guidelines were also created for the internal team.

Our digital workshop defined the new website’s goals and we ran user interviews with the previous website to help validate the workshop’s outcomes.

Developing the digital concept, user experience and wireframes through to user interface, interaction design and animation. Built with a much-needed simplified CMS to really improve how the internal team manages content.

In the 5 months since the new website’s launch, total page views matched those of the previous 12 months – growing month by month.

Project credits

  • MidnightWebsite development